The Virtual Gardener
The place where I explore online community cultivation, propagation and harvesting techniques.
I've been working as head of consultancy at Sift for the last four years. The business supports all organisations looking to respond to a Web 2.0 world and truly engage with their audience - and has been doing so for the past 10 years.
This blog originally started out as a comment on a conference I attended about online communities. I'm now using it as a thought-bin for related stuff. Any gaps in posting doesn't mean I've stopped thinking ...
May 15, 2008
8:31am
How to measure success - the Microsoft way
Involvement - First point of contact (e.g. page views)
Interaction - Contributes (e.g. quantity & frequency)
Intimacy - Measures of affection (e.g. on 3rd party sites)
Influence - Likelihood of encouraging others to buy
The trick: To align metrics with business values and the goals by organisational function.
In other words, everything you measure must have a business value and a home in one of your departments.
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