The Virtual Gardener
The place where I explore online community cultivation, propagation and harvesting techniques.
I've been working as head of consultancy at Sift for the last four years. The business supports all organisations looking to respond to a Web 2.0 world and truly engage with their audience - and has been doing so for the past 10 years.
This blog originally started out as a comment on a conference I attended about online communities. I'm now using it as a thought-bin for related stuff. Any gaps in posting doesn't mean I've stopped thinking ...
May 15, 2008
5:13am
4 things you need to build a brand that matters
So here’s Hsieh’s way:
1. Vision - whatever you’re thinking think bigger; does the vision have a real meaning; chase the vision not the money. Money follows passion. Customers sense passion.
2. Focus on repeat customers
3. Transparency - be real and you’ve nothing to fear. Employees can ask anything.
4. Culture - define commitable core values that are the basis for hiring and firing.
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