The Virtual Gardener
The place where I explore online community cultivation, propagation and harvesting techniques.
I've been working as head of consultancy at Sift for the last four years. The business supports all organisations looking to respond to a Web 2.0 world and truly engage with their audience - and has been doing so for the past 10 years.
This blog originally started out as a comment on a conference I attended about online communities. I'm now using it as a thought-bin for related stuff. Any gaps in posting doesn't mean I've stopped thinking ...
May 13, 2008
7:33am
#6 Plum: Best and worst practices
BEST
1. Clear goals & purpose
2. Right talent
3. Commitment & time
4. Topic engenders passion
5. Social & communal
WORST
1. Start with technology
2. Marketing “campaign”
3. Mixing business/consumer motives
4. No facilitation
5. Metrics vs. business measures
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