The Virtual Gardener
The place where I explore online community cultivation, propagation and harvesting techniques.
I've been working as head of consultancy at Sift for the last four years. The business supports all organisations looking to respond to a Web 2.0 world and truly engage with their audience - and has been doing so for the past 10 years.
This blog originally started out as a comment on a conference I attended about online communities. I'm now using it as a thought-bin for related stuff. Any gaps in posting doesn't mean I've stopped thinking ...
May 13, 2008
7:26am
#4 Plum: The virtuous feedback loop
1. The more CONTENT you have the more MEMBERS you will get
2. The more MEMBERS you have the more CONTENT you will get.
3. The better you match CONTENT and MEMBERS to MEMBER PROFILES the more MEMBERS and CONTENT you will get.
4. The easier it is to do TRANSACTIONS the more MEMBERS you will attract
All this is supported by the technology infrastructure and the social infrastructure (e.g. rules, use of ratings etc)
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