The Virtual Gardener
The place where I explore online community cultivation, propagation and harvesting techniques.
I've been working as head of consultancy at Sift for the last four years. The business supports all organisations looking to respond to a Web 2.0 world and truly engage with their audience - and has been doing so for the past 10 years.
This blog originally started out as a comment on a conference I attended about online communities. I'm now using it as a thought-bin for related stuff. Any gaps in posting doesn't mean I've stopped thinking ...
May 13, 2008
7:03am
#1 Plum: Motivations
The motivations for people to engage in ‘community’:
1. People want to connect with people
2. People want to help and be helped
3. People operate in a SOCIAL framework (I do it for ‘love’) or a MARKET framework (I do it for money)
#3 is an epiphany moment. There appear to be just these two states of co-operation - all based on relationships. If you move someone from a social framework to a market framework there’s no going back.
The motivations for companies to set up ‘communities’:
1. Speed of innovation - extend the edges of the organisation
2. Learning organisation
3. Reducing cost
4. Building trusted relationships
5. Transformational power and game-changing nature of communities (i.e the Trojan horse to get companies to change)
Page 1 of 1
